The consumer survey software that
adds confidence to your product creatives

Say goodbye to guesswork. Uncover more conversions by making  creative decisions based on AI-driven, human-verified consumer polls.

User Survey Score

User Survey Score

Powering e-commerce product research on all platforms

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Maximize product success before you spend

Remove uncertainty

Identify what works before investing in ads

Validate messaging

Ensure images and copy resonate with customers

Boost conversions

Make data-backed decisions that drive predictable sales

Feel like you should be selling more products? 
Your problem may be as simple as your picture.

Before Product Listing Surveys

After Impression Check

Feel like you should be selling more products? 
Your problem may be as simple as your picture.

1. Create your survey

Register a free account, add your questions, and set your survey goals in minutes.

2. Generate your link

Get a unique link ready to send to your audience for surveying.

3. Test your audience

Survey your list or purchase  a package of unbiased participants in your market.

Create your first survey for free

See AI-driven, human-verified
product surveys in action

Why do e-commerce teams trust
Impression Check?

Verify Your Content Resonates With Your Audience

Is your message reaching the right people?

  • Impression Check lets you confirm whether your content aligns with your target audience’s preferences, values, and expectations.
  • Test how viewers perceive your design and gain confidence that your message will connect.
Overall Similarity

Summary

The product is widely recognized as a water-based outdoor activity designer for children, specifically identified as a Slip N’ Slide.

Differences from Owner's Intent

The perceived value leans heavily on affordability and entertainment, but specific features like size or material aren’t prominently mentioned.

Improvement Suggestions

Enhancing the visual aspects oto clearly communicate product size and features, such as ease of setup, could align with user experience.

See if Your Design Communicates its Message in Seconds

First impressions happen in a flash—shoppers online decide whether to engage within seconds. Impression Check allows you to test your designs under the same conditions.

  • With our flash image survey tool, you can ensure your design hits the key communication points intended, capturing the attention and delivering the message effectively.
  • Perfect for businesses optimizing their digital presence, ensuring every design works as intended.

Question: *

What are your thoughts on this Item?

Your answer: *

Enter your answer as the survey creator

Question: *

What are your thoughts on this Item?

Your answer: *

Enter your answer as the survey creator

Question: *

What would it have to provide or else be labeled useless?

Your answer: *

Enter your answer as the survey creator

Discover the Emotional  and Motivational  "Buttons" in Marketing

Great marketing triggers emotions, inspires action, and creates lasting impressions.

  • Use Impression Check to identify the words, visuals, and ideas that move your audience.
  • Whether you’re designing ads, social media content, or product packaging, Impression Check helps you uncover the key elements that drive engagement and conversions.

The product survey software started by $1M+ e-comm founders

I’m Michael Estey, CEO and founder of ImpressionCheck, and I’ve been in the trenches of e-commerce since 2013. Over the past decade, I’ve built multiple 8-figure brands, selling across Amazon, TikTok, and Shopify. I’ve launched products, built funnels, and scaled businesses—but no matter how much I sold, design was always the biggest barrier.

Designing the right label, the right image, or the right ad—none of it ever felt certain. We were always guessing. Me, my designers—we were flying blind. We’d throw products on the market and just hope they communicated what we wanted them to.

I tried every survey platform out there, hoping for clarity. But those tools just delivered a flood of opinions—random questions, unfocused feedback, and no clear path forward. I didn’t want more opinions. I wanted to know what to design. I wanted to build based on what the market actually wanted.

So I built ImpressionCheck.

Working alongside top survey experts and AI engineers, we created a tool that does what no other platform could: it removes the guesswork. With AI-backed flash surveys and deep analysis, we can now tell you exactly what’s working in your design—and what isn’t.

We don’t just gather feedback—we give you direction. The right images. The right message. The right designs to convert.

ImpressionCheck is the tool I wish I had 10 years ago. Now, it’s yours.

Question? Contact us here.